Privacy Policy

Last updated: 2026-03-14

This Privacy Policy explains how PlateLoad collects, uses, stores, and protects personal data.

PlateLoad is owned and operated by Infuzest Ltd ("we", "us", "our"), a company registered in the United Kingdom. For the purposes of applicable data protection law, Infuzest Ltd is the data controller for personal data collected through the PlateLoad app and website.

1. Who We Are

PlateLoad is a fitness application that helps users with workout planning, workout logging, progress tracking, and related nutrition guidance.

If you have questions about this Privacy Policy or your data, contact us at support@plateload.app.

2. Information We May Collect

Account Information

• name
• email address
• authentication and login-related data

Profile and Fitness Information

• age or age range if provided
• height and weight if provided
• goals such as muscle gain, fat loss, or strength
• workout preferences
• training experience
• available equipment

Workout Data

• workout plans
• workout history
• exercise logs
• sets, reps, weights, and session details
• completed workout timestamps

Nutrition Information

• calorie targets
• protein targets
• meal preferences or meal-planning related inputs where provided

Device and Technical Information

• device type
• operating system
• browser or app version
• crash or diagnostics information
• usage analytics

Communications

• support messages
• contact form submissions
• feedback you provide to us

3. How We Use Personal Data

We may use personal data to:

• provide and operate PlateLoad
• create and personalise workouts
• provide goal-related nutrition guidance
• save workout history and progress
• respond to support requests
• improve the performance, usability, and security of the service
• monitor usage and diagnose issues
• communicate service-related updates
• comply with legal obligations

4. Apple Health Integration

PlateLoad may integrate with Apple Health where enabled by the user.

If enabled, PlateLoad may write completed workouts to Apple Health. PlateLoad does not access unrelated Apple Health data without the user's permission. Apple Health permissions are managed by the user through Apple's permission controls and device settings.

5. AI and Generative Content

PlateLoad uses third-party generative AI services, currently Google Gemini, to produce workout plans, meal suggestions, exercise imagery, and coaching insights.

When you use these features, we send relevant context — such as your workout goals, training preferences, dietary preferences, and recent workout data — to the AI provider solely to generate a response for your request.

We do not send your email address, payment information, or raw Apple Health data to AI providers.

Providers process these requests under their own data-protection terms and do not use this data to train their public models.

AI-generated content is assistive, may be inaccurate, and is not medical, nutritional, or professional advice. You are responsible for how you use it.

6. Legal Bases for Processing

Where UK GDPR or similar laws apply, we may process personal data on one or more of the following grounds:

• performance of a contract with you
• legitimate interests in operating and improving PlateLoad
• your consent, where required
• compliance with legal obligations

7. Data Sharing

We do not sell personal data.

We may share personal data with trusted service providers where reasonably necessary to operate PlateLoad, such as:

• hosting and infrastructure providers
• generative AI providers (see section 5)
• customer support tools
• payment and subscription platforms
• authentication or security providers

These providers process data on our behalf or as independent controllers depending on the service.

8. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• while your account remains active
• while needed to provide the service
• where needed for legal, tax, accounting, fraud prevention, or dispute-resolution purposes

If you request deletion, we will seek to delete or anonymise your data unless we are required to keep certain information by law or for legitimate operational reasons.

9. International Transfers

Your data may be stored or processed in countries outside your own jurisdiction, including where our service providers operate infrastructure. Where required, we will take reasonable steps intended to ensure an appropriate level of protection for personal data.

10. Security

We take reasonable technical and organisational measures intended to protect personal data against unauthorised access, disclosure, alteration, or destruction. However, no system is completely secure and we cannot guarantee absolute security.

11. Your Rights

Depending on your location and applicable law, you may have rights including the right to:

• access your personal data
• request correction of inaccurate data
• request deletion of your data
• object to certain processing
• request restriction of processing
• request portability where applicable
• withdraw consent where processing is based on consent

To exercise these rights, contact support@plateload.app.

12. Children's Privacy

PlateLoad is not intended for children under the age of 13. We do not knowingly collect personal data from children under 13.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on the website or made available through the app with a revised "Last updated" date.

14. Contact

PlateLoad is operated by:

Infuzest Ltd
United Kingdom

Privacy and data protection enquiries: support@plateload.app